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Let's compare...
E- Mail Marketing MASSESMobile (Text) Marketing
As few as 20% of E-mail messages are opened Over 95% of text messages are opened
Average time for the recipient to view an e-mail message is 6.4 hours Average time for the recipient to view a text message is minutes
E-mail can often be viewed only when recipients are at their computer Text messages are viewed any time the recipient’s cell phone is on
Average person checks personal e-mail 20 minutes a day Average cell phone is on 16 hours a day
Coupon redemption for e-mail averages less than 1%. Coupon redemption for text-messaging averages 15%-20% and can be as high as 30%.
Text messaging is growing at a rate more than 25 times the growth rate of e-mail.
 
 
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